A promotional poster and ticket design for The National Zoo in Washington D.C. uses Adobe Illustrator artwork in a colorful and playful way.
The Jungle Safari at The National Zoo in Washington D.C. poster design needed to appeal to family-oriented people of all ages. The inspiration for the design was a children's illustration which was simplified to create a new, bold, colorful solution. The font has a rich African-inspired look to coincide with the jungle theme and work with the graphics to catch the attention of the viewer. The design appeals to adults and children with its interesting layout and vibrant visual aesthetics.
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