Effective advertisements promoting animal awareness issues by using realistic photography.
The ad campaign for The Human Society of the United States was intended to invoke public thought about the way animals are treated in today's society. The ads tackle issues such as animal abuse, adoption, and overpopulation by using bold headlines, large imagery, and clear, concise statements about each topic. The typeface is a serif with rounded terminals which gives a kind and non-threatening vibe to the layouts. The colors have an earthy feel to help accentuate the connection between animals and nature. The design solution is successful in communicating feelings of empathy and humanity to the viewer.
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Christen Stewart
